Чтобы расширить идеальный ответ Джиммиджа:
shopt -s extglob
Загружается расширенное сопоставление с образцом в bash. Изman bash
:
If the extglob shell option is enabled using the shopt builtin, several
extended pattern matching operators are recognized. In the following
description, a pattern-list is a list of one or more patterns separated
by a |. Composite patterns may be formed using one or more of the
following sub-patterns:
?(pattern-list)
Matches zero or one occurrence of the given patterns
*(pattern-list)
Matches zero or more occurrences of the given patterns
+(pattern-list)
Matches one or more occurrences of the given patterns
@(pattern-list)
Matches one of the given patterns
!(pattern-list)
Matches anything except one of the given patterns
Поэтому:
rm -rfvi./!(build)
Оценивается как удаление всего, кроме данного шаблона.